Thursday, May 22, 2014

Jamie Oliver Food Revolution - Challenging the System for a good change.

Oliver, a celebrity chef and health campaigner in the UK, used a grassroots campaign in the US to curb obesity. In the first season, his efforts focused in Huntington, West Virginia, statistically one of the unhealthiest cities in the country. In an early trailer for the show, Oliver challenged a group of first grade schoolchildren to identify fruits and vegetables, and they are unable to do so. The show sort of rolled together the concepts from at least two of his previous TV series' campaigns in the UK:Jamie's Ministry of Food and Jamie's School Dinners.

In 2010, Jamie Oliver's Food Revolution was nominated for the Do Something TV Show Award from the VH1 Do Something Awards for its efforts to promote healthy eating at public schools. The show also won an Emmy Award for Outstanding Reality Program.


No comments:

Post a Comment